SoFi

We welcomed SoFi members to a highly curated NYC summer evening to commemorate their recent debt pay-off achievement. Live music, drinks, food, workshops, and 50k for one lucky winner.  

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The touches

  • Venue decal takeovers

  • Interactive photo booths

  • Giveaway contest featuring Away travel

  • Summer bites and beverage concoctions

  • Custom fabrications- 50k card, surfboards, and logos

  • Live performance by The New Millennials and DJ Equal

  • Build your own summer starter kits featuring Usual Wine, Burts Bee products, beach blankets, and Ten Years a Nomad

  • Interactive workshops featuring specialists in the following fields: family planning, career planning, and travel by Nomadic Matt

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Results

  • Celebrated and hosted 130 SoFi Members who recently paid off their student loans.

  • Drove referrals for SoFi Student Loans.

  • Drove new connections among attendees to foster community and loyalty.

Lindsay Casale, Former Head of Member Benefits @ SoFi

“Tom seamlessly integrated with our team, swiftly generating and refining ideas that aligned with our brand and event goals. As a creative executor, Tom is a pleasure to work with, exhibiting a customer-centric approach that strengthened connections between members and the SoFi brand. I highly recommend working with Tom for his exceptional skills and collaborative spirit.” 

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