The Lot SF
Driven by a vision to revitalize a neglected parking lot, our San Francisco beer garden blossomed into a bustling summer hotspot. We tailored every aspect to resonate with local preferences, utilizing Instagram as our primary marketing tool despite budget constraints. Emphasizing exclusivity, our branding thrived with seasonal murals by local artist Apex, adding a unique touch to each visit.
Day Is The New Night
For four years we collaborated with city agencies for a safe, and permitted operation. This led to remarkable revenue growth and over 1,600 guests on opening days. Table bookings, profit, and customer satisfaction continually increased year over year.
This journey showed the power of local support and community resilience. It turned a parking lot into a beloved summer spot and left a mark on San Francisco's hospitality scene.
