After the University Of San Francisco rebranded, it was only right to incorporate it into the the annual graduation event. After years of students working hard to complete their education, the Tom Roche Presents brand decided to poke fun at whole thing with marketing collateral that not only created on campus buzz, but also gave students the opportunity to celebrate their achievement as DON alumni.
Weeks after the project was released, we received an email from Hub Strategy, the agency behind the recent rebrand. Thinking we were going to be served a cease and desist, we quickly opened the email only to find out that they were interested in obtaining copies of the stickers for their company deck- helping to reiterate and prove the effectiveness and stickiness of their concept.
Over the last four years, the USF Graduation event has traditionally taken place on the Friday night before the Saturday morning school of Business Management graduation ceremony.
Manor West, The Parlor, Mezzaine
June 05, 2014