ABOUT THIS PROJECT

In 2013, the Tom Roche Presents brand was hired by Noble SF to come up with a monthly party concept. The concept, entitled “CLEAN SLATE”, was a monthly event that took place on the first Saturday of every month. After a previous month of bad decisions and debauchery, “CLEAN SLATE” allowed guests to blow off steam and wipe their slate clean again. Granted the concept, it was only suiting that we also paid homage to influential celebrities that were once in need of a “CLEAN SLATE” as well… Over the course of six months, the Tom Roche Presents brand brought out thousands of guests and worked with local DJ CAMs and Peroni beer to continuously drive bar sales, attendance, and awareness to Noble SF.

VENUE

NOBLE

DATE:

January 05, 2013

CATEGORY:
Activations, Events, Music, Promotions