Levi’s Outpost at The Monterey International Pop Festival ’17

A collaborative and immersive three-day activation featured three artists in celebration of the 50 Year Anniversary of the Monterey International ”Summer of love” Pop Festival, the Levi’s Trucker Jacket, and Rolling Stone Magazine.

ACTIVATION COMPONENTS:

  • D-I-Y pin-making station
  • On-site sale of Levi’s product
  • Artist-led tie-dye and patchwork sessions
  • Complimentary heat press on all Levi’s products
  • On-site interviews with Lou Adler and Jack Johnson