Levi’s Outpost at The Monterey International Pop Festival ’17

A collaborative and immersive three-day activation featured three artists in celebration of the 50 Year Anniversary of the Monterey International ”Summer of love” Pop Festival, the Levi’s Trucker Jacket, and Rolling Stone Magazine.


  • D-I-Y pin-making station
  • On-site sale of Levi’s product
  • Artist-led tie-dye and patchwork sessions
  • Complimentary heat press on all Levi’s products
  • On-site interviews with Lou Adler and Jack Johnson