eaze Dawn of Cannabis Venice ’18
In 2018, eaze came to us to assist with the opening of its new Venice office. We focused on showcasing the brand’s positioning and values as it entered a new market. The resulting “Dawn of Cannabis” summit featured a day of networking, speakers, and panels at the company’s new Venice outpost.
Activation Components:
- Fireside chat with Cat Packer, Executive Director and General Manager of the Department of Cannabis Regulation
- Dawn of Cannabis panel on social equity included James Anthony, co-founding director of the Oakland-based nonprofit The Hood Incubator; Bonita Money, founder of National Diversity and Inclusion Cannabis Alliance (NDICA); and Anthony Robles, leading organizer for Youth Justice Coalition
Full recap: eaze blog
Coverage: LA Times
