eaze Movie Night at The Castro Theatre ’17

eaze welcomed hundreds of prospective customers to remember the past of cannabis, enjoy the moment that cannabis was having, and celebrate the future of legal cannabis with a happy hour and movie night at the historic Castro Theatre in San Francisco.

Activation components:

  • DJ Vin Sol and DJ Primo
  • Screening of The Big Lebowski
  • Product for guests provided by Breez Mints
  • Tacos from San Francisco Mexican staple, El Tonayense
  • Leadership speech from Head of Marketing, Jamie Feaster
  • The activation took place at The Castro Theatre, Historic Landmark #100
  • Gift bags featuring eaze hats and product from Pop-Chips and Bloomfarms
  • Complimentary beverages provided by Harper and Rye Bar Cart featuring Lebowski-style White Russians, Miller High Life, and wine