Red Bull Latagrafica

Red Bull Latagrafica ’14

Red Bull Latagrafica, a project paying homage to the Los Angeles and Latino art communities, returned to the city where it started – this time as Edition II. Its expanded portfolio of 10 artists and two mediums included a limited-edition Red Bull can. It successfully created 10 murals throughout Los Angeles. over the course of one year, with each celebrated at a special unveiling event. The project culminated with the launch of the Red Bull Latagrafica custom can created by Ganas.

ACTIVATION COMPONENTS:

• 10 outdoor wall murals, 10 mural unveiling events, 10 local Los Angeles artists
• 4 million 12oz limited-edition Latagrafica units distributed throughout CA, AZ, and CHI
• Community involvement and participation from LA vendors, small businesses, the art community, and non-profits