SoFi Summer Of Funds NYC ’19

In July 2019, we produced the SoFi Summer Of Funds activation in NYC at the Crown rooftop bar and restaurant.

The event brought 150 guests together under one roof to celebrate SoFi members who had recently paid off their student loan debt.

Activation components:

  • Venue decal takeovers
  • Interactive photo booths
  • Give away contest featuring Away travel
  • Summer bites and beverage concoctions
  • Custom fabrications- 50k card, surfboards, and logos
  • Live performance by The New Millennials and DJ Equal
  • Build your own summer starter kits featuring Usual Wine, Burts Bee products, beach blankets, and Ten Years a Nomad
  • Interactive workshops featuring specialists in the following fields: family planning, career planning, and travel by Nomadic Matt