Abodu

As the founding marketing hire, we experienced exponential growth over three and a half years, expanding our team, territories, products, and marketing channels daily. Leading an internal team and numerous freelancers, we navigated growth, PR, and brand building during a pandemic, while addressing California's housing crisis with innovative product design and exceptional customer service.

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Insights To Impact

We conducted a deep dive to understand what truly drives our prospects - their true preferences, interests, and what inspires them. They might unwind with the 5 o'clock evening news. Or, find inspiration in design magazines like Dwell. My goal was to make our marketing a natural part of their world.

I did this by marrying analytical rigor with creative flair. We created campaigns that resonated with our audience. We ran them across social, OTT, OOH, and PR. It wasn't just about selling. It was about educating, inspiring, and engaging them with authentic stories.

This approach wasn't just theoretical. It drove our business from a valuation of $10M to $100M in under two years. This underscores the power of truly understanding and connecting with our audience.

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Emotional Resonance

My marketing philosophy wasn’t just about reaching our audience. It was about truly connecting with them. We delved deep into the art of storytelling. We crafted narratives that showed our products. They spoke to our customers' hopes and struggles.

We involved our customers' families, homes, and pain points in our content strategy. This created a bond beyond transactions.

This commitment to authenticity and care became the cornerstone of our marketing. It created a community of happy Abodu homeowners that not only welcomed us into their backyard, but also became advocates for our brand.

Results

  • +900% company valuation.

    From seed to series A. New products, serviceable states, and headcount.

  • Within 24 months

  • +1,400% instagram following within 36 months.

    A clear position, offering, and distinct look and feel.

John Geary, CEO @ Abodu

“Tom was our 5th employee at Abodu, and has built, led and shepherded our brand into one of the most recognizable players in the ADU space over the past 3.5 years. Working with Tom has been a privilege and a pleasure - I couldn't recommend his approach and expertise more highly for early stage brands!”

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