Gap
Hill City, Gap's first new brand in over a decade, combines a clean aesthetic with technical features that are felt rather than seen, and the latest in innovative fabrics that allow you to seamlessly transition throughout your day.
In Our Backyard
Brand strategy led to UGC content, used across lifecycle and social media marketing efforts. Go-to-market efforts quickly boosted our page ranking and domain authority.
Engaged local thought leaders for relevant and authentic programming. Highlighted intriguing individuals over celebrities. Empowered diverse influencers, celebrating all backgrounds and identities.
Curated and produced influencer dinner, 5K run, and 5 pop-up activations throughout the Bay Area.
Calvin Leung, VP of Creative Marketing @ GAP
