SoFi
We welcomed SoFi members to a highly curated NYC summer evening to commemorate their recent debt pay-off achievement. Live music, drinks, food, workshops, and 50k for one lucky winner.
The touches
- Venue decal takeovers
- Interactive photo booths
- Giveaway contest featuring Away travel
- Summer bites and beverage concoctions
- Custom fabrications- 50k card, surfboards, and logos
- Live performance by The New Millennials and DJ Equal
- Build your own summer starter kits featuring Usual Wine, Burts Bee products, beach blankets, and Ten Years a Nomad
- Interactive workshops featuring specialists in the following fields: family planning, career planning, and travel by Nomadic Matt
Results
109% attendance
Celebrated and hosted 130 SoFi Members who recently paid off their student loans.
9% referral rate
Drove referrals for SoFi Student Loans.
61% made a new connection
Drove new connections among attendees to foster community and loyalty.
“Tom seamlessly integrated with our team, swiftly generating and refining ideas that aligned with our brand and event goals. As a creative executor, Tom is a pleasure to work with, exhibiting a customer-centric approach that strengthened connections between members and the SoFi brand. I highly recommend working with Tom for his exceptional skills and collaborative spirit.”
Lindsay Casale
Former Head of Member Benefits @ SoFi