Building brands and running businesses.
Owner of Total Turf and Casita Casita. Previously founding marketer at Abodu, a venture-backed backyard home startup, and consultant to SoFi, Gap, Eaze and Red Bull.
Work with meWhat clients say
“Tom was our 5th employee at Abodu, and has built, led and shepherded our brand into one of the most recognizable players in the ADU space.”
John GearyCEO @ Abodu
“Tom is a master at authentic, grass roots, community building, and production.”
Calvin LeungVP of Creative Marketing at GAP
“Tom seamlessly integrated with our team, swiftly generating and refining ideas that aligned with our brand and event goals.”
Lindsay CasaleFormer Head of Member Benefits @ SoFi
“Tom carried the torch and produced fantastic work for us.”
Todd PalmertonFormer Director of On-Premise @ Red Bull
“Tom is always my go-to when we need to build culture and move the needle. His work is still celebrated at Eaze.”
Jamie FeasterFormer Head of Marketing @ Eaze
“From the beginning, we appreciated his honesty and transparency. He took the time to explain the pricing, listened to what we wanted, and never pressured us into paying for things we didn’t need.”
Google review, Total Turf customer
Selected work
Work with me
For founders, owners and marketing teams. Three ways to work together.
Brand consulting
For teams launching or repositioning a brand. I set the positioning, then run the work: launches, events and community programs, drawing on my time at Abodu and with SoFi, Gap, Red Bull and Eaze.
Speaking
Practical talks on building a brand without a big budget, and on buying a small business and growing it. Events, podcasts and founder groups.
Advising
Ongoing, hands-on advice for founders and owner-operators on brand, marketing and running a service business.
Send a few lines about what you’re working on. If I can help, we’ll set up a call.
My marketing philosophy
Create a category-defining brand, launch it with intent and never miss an opportunity to foster a community that lives and breathes with you.
Services
Brand
I help build, evolve, and pivot new and established brands. Strategic and fluid, a planner and an executor – I bring forward-thinking leadership and world-class creatives to the table to carry out an established plan or build a new one.
Go-to-market
If you’re launching an incredible product, you want to make sure it’s seen, heard, felt and understood by the people who’ll appreciate it most. I’ll help you research, select and launch through the most compelling channels so that your future customers become your growth.
Community
A solid brand knows how to become part of a lifestyle. I specialize in finding the sweet spot between brands and people, so that whole communities opt-in, adopt and foster what you stand for. Why? Because they stand for the same things. Loyal fans give you a louder voice and become life-long ambassadors – the kind that money can’t buy.
Also
Businesses I’ve owned and run: Total Turf, Casita Casita (a guest house rated 4.9 across 110 stays) and The Lot SF.