Total Turf
Total Turf is a Sacramento-area artificial turf, paver and concrete company with ten years in the local market. I bought it in 2024, rebranded it overnight, and run it today.
Results
78%
Year-over-year growth
150+
Five-star reviews across Google, Yelp, Nextdoor and Facebook
Hundreds
Of installs, every estimate done by me
“From the beginning, we appreciated his honesty and transparency. He took the time to explain the pricing, listened to what we wanted, and never pressured us into paying for things we didn’t need.”
Angela
Google review, Total Turf customer
The business
I bought an established Sacramento-area construction company with eight years of history in 2024. Today it installs artificial turf, pavers and concrete, and I run it.
What I changed
- Rebranded everything customers see: name, trucks, shirts, website and review profiles
- Built a 10-step install process where nothing is skipped, from ground prep to the final brush-out
- Gave every estimate myself, with clear pricing and no surprises
- Backed every job with a written craftsmanship warranty and a final walkthrough before final payment
Why it works
A brand is what customers go through, from the first quote to the finished yard. Hundreds of jobs later, our five-star reviews on Google, Yelp, Nextdoor and Facebook keep pointing to the same things: the process, an incredible crew, and growing demand for water-saving yards across California.
Commercial and custom work
The same approach applies to commercial sites, including patios and lawns for local restaurants, breweries and businesses, and to larger custom residential projects.
